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About DoorFly

What is DoorFly.com?

DoorFly is an online marketplace that allows home buyers and real estate agents to come together. DoorFly connects home buyers with qualified, knowledgeable real estate agents who are motivated to help buyers navigate the complex process of home buying.

Economic Need

Today’s real estate market is a complex and changing industry. Home buyers, especially first time home buyers, face many challenges including finding the right home, obtaining the right financing, dealing with the complex offer process and closing on the home. This process can be overwhelming. The Internet is a great resource to help with many of these issues:

• There are literally thousands of sites to help you search for homes.
• There are sites to guide you in the loan process and obtain a loan.
• There are even sites to help you estimate the value of a home at the click of the mouse.

With all of these sites, there was not a site that allowed home buyers to sit back and wait for real estate agents to compete for the opportunity to serve as their guide through this complex process.

Now there is: DoorFly.com

Purpose

The purpose of DoorFly is to connect real home buyers with qualified, knowledgeable real estate agents who are motivated to help buyers navigate the complex process of home buying. DoorFly is completely independent and is not owned, operated or sponsored by any real estate brokerage houses, so the matches are truly made with the buyer’s satisfaction and best interest in mind.

The heart of DoorFly is a reverse auction process where home buyers anonymously tell agents the qualities they are looking for in a new home including where, when, what and how much they want to spend on their new home.

The agents then “sell” themselves to these buyers, showcasing their knowledge, experience and expertise. They also offer an incentive rebate from their commission at closing to the home buyers. Buyers then compare the offerings from agents and choose the one that best meets their needs.

Benefits for all

DoorFly is the ultimate real estate WIN-WIN! because:

• Buyers win because they can easily find a willing and motivated agent while getting money back for buying a home (putting a little extra money in their pocket).
• Agents win because the process is easy, automated, and economical. They can also replace other advertising costs that are oftentimes spent on non-targeted audiences and overused mediums. In turn, they feel comfortable rebating a portion of their commission because they get a detailed profile of motivated buyers before bidding and ultimately spend less time marketing to audiences who are not in the market.

Who Should use DoorFly

Home Buyers. DoorFly is perfect for web savvy first or second time home buyers. Many 25-40 year home buyers are using the Internet to do a substantial amount of research before going out and looking at homes. Once these buyers are serious about purchasing a home, they can leverage DoorFly to find an agent and save on the standard fees associated with buying a home. In addition to locating an agent, DoorFly also offers many valuable resources and savings from related industry partners.

Real Estate Agents. DoorFly is a great tool for agents who looking to gain a steady stream of new home buyers in an easy and economical process. Qualified agents who are open to exploring new methods of achieving business are ideal for the system. Also, agents who are tired of spending money on advertising methods without much return should give this a shot.

All agents are encouraged to sign up for our agent directory. There is no cost and it is a great way to promote services and increase search engine ranking.

Our Name

DoorFly’s name was created to represent a fresh start to home buying - a home door flying open to new opportunities was our vision in the name.